MISSION・
VISION・VALUES
& Brands
MISSION・VISION・
VALUES
MISSION is:
Astemo’s “reason to exist” and “mission to fulfill” in society.
Our MISSION expresses our long-term commitment and does not change frequently.
VISION is:
What we as Astemo should strive to achieve.
How we want Astemo to look like in 10 years.
VALUES are:
The “values” and “decision-making standards” that each person at Astemo upholds.
HOW describes our “values” and “decision-making standards” that Astemo considers important to realize our MISSION and VISION.
Brands
Astemo logo
Combining the first letters of the words "Advanced Sustainable Technologies for Mobility" to form "Astemo," the new name clearly describes the mission of the integrated company: To provide a safe, sustainable, and comfortable mobility life through technologies that contribute to an advanced and sustainable society.
Corporate slogan logo
Our slogan reflects Astemo’s dedication to realizing a sustainable society and improving the quality of life for everyone. It expresses our commitment to go beyond technological and personal limits, overcome all types of barriers (whether national, cultural, industry, or organizational), and enable all people to realize greater freedom in their lives, by delivering advanced mobility technology and product solutions to the world.
Product brands
Astemo has a wide range of product brands, focusing on automobiles and motorcycles.
Each brand is proof of the technical prowess and trust we have cultivated over many years, and form the foundation of our advanced mobility solutions.
